Side Hustlers Want to Know How Money Can Work For Them

We know in our research that Side Hustlers tend to be a younger demographic, but psychologically they are always looking for ways to find extra income. These elements are some of the reasons investments and savings are what we are paying attention to in March.

Saving and investment planning should be part of EVERY side hustler’s continuing education goals. After all, whenever we’re launching our own side hustle (entrepreneurial) or piping into an existing side hustle opportunity (second jobs, etc.) we’re investing in ourselves - our belief that we can apply our skills and labor and create income. But savvy saving and investing can mean that you take that income and turn it into MORE income.

Smart investing can help a person develop a healthy retirement nest egg, but it can also provide you with capital that you can invest back in yourself, your business, or other opportunities that come up. So if you are an ace at investment and savings advice, then this post is probably not for you, but if you are looking for some good 101 class level stuff, then this might be good for you.


Basics in Savings:

Nerdwallet had a nice post from July 2021 by Dayana Yochim. There is an advertiser disclosure on the post, but the content is still good. It does a nice job of laying out some basic concepts like the difference in savings and investments - short term, longer term. Also it does a good job of showing how collecting interest on traditional savings vehicles often doesn’t outpace inflation which means we really need to think about where we keep our money…. Here’s a link to that article:


Democratized Access to Investments:

Investing in the stock market short term carries inherent risk, but also has potential for higher payoffs. Previously, the stock market may not have been something that was accessible to the masses, but new technologies and new investing products like fractional shares, have made investing by the masses possible. There are a lot of platforms out there, but here’s a list provided by Kevin Mercadante on Article:

What are fractional shares? This post from Sean Choi gives a nice overview:


Where to Start? has some good information out there including this article by Ashley Kilroy on 8 ways to make your money work for you [].

While some of this post is about taking a more active role in managing your overall finances, there are some good points about budgeting, account use/selection, and buying while collecting rewards.

As with most things in life, having a plan is really what helps to create success. I know it sounds appealing to be able to say that "I like to live spontaneously," but life is a marathon and you can’t run a marathon without training. The earlier you can start creating these plans, and training yourself to think smarter with money, the faster you’ll start to see early retirement as an option.

Let me also say that I don’t want to take away from the risk takers who make it out there, but statistically they are not the norm. If you can swing through the highs and lows in a riskier environment and come out on top - more power to you, but for the majority out there, slow and steady does indeed win the race.


Invest in Yourself

If you run a business or side business and you’re seeing the business move from the red to the black, your money can work for you by investing back into yourself / your business. Often times that return will outpace other investment vehicles. Just remember that you shouldn't shift more money into a "sinking" ship - be prudent, but if you're turning the corner and realizing some profit or growth, then it might be time to expand your thinking.

For example, maybe you have reached a point where you can hire someone to help with your marketing? Or you know that if you buy a certain piece of equipment you’ll be able to charge more or offer more services. As a youngster working for some great bosses early in my career I noticed that when we did focus groups, we were renting a projector and screen and spending $250-500 a day to rent one. I told my bosses that we should buy one and rent it out as a revenue generator. Within 3 projects it had paid for itself and over the life of the projector, I would imagine that it paid for itself at least 10 times. Sometimes, simple little add-ons or small investments in what we do can allow us to charge more, or market something new.

If you have any questions, please feel free to contact us at or message me directly at

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